December 27, 2022
Digital Marketing · Website Design
Fast load speeds, responsive design, and user-friendly navigation are here to stay, but other website design trends come and go. As 2022 draws to a close, our team at IDDpro put together some of the most interesting website trends for the upcoming year.
Vertical scrolling remains the norm, but some website owners have started exploring non-conventional techniques such as horizontal scrolling to grab visitors’ attention and deliver a more unique user experience.
Parallax scrolling is also growing in popularity. This effect makes background design elements scroll more slowly than the foreground to create an illusion of depth.
Geometric patterns were among the hottest website design trends in 2020, but 2023 is all about organic shapes. Organic designs draw inspiration from nature and eschew straight lines and harsh angles in favor of fluidity and asymmetry. These shapes work great in the background or as section breaks.
Animated cursors are a fun and subtle visual element that can make your website more interactive. An unusual cursor design or cursor-triggered animations engage users and keep them on the page longer.
Virtual reality (VR) experiences will continue to increase in 2023. Global companies are already incorporating VR elements on their websites to help visitors with their buying decisions.
For instance, Airbnb allows you to tour rentals virtually before you book. On IKEA’s website, you can see what furniture would look like in your home.
Responsive design doesn’t cut it anymore. Sure, your website should perform and look great on all mobile devices and screen sizes. But in 2023, you must create pages that are also thumb friendly. Be sure to put the navigation menu, contact buttons, and other interactive elements in places that users’ thumbs can easily reach.
As the leader in digital marketing in St. George, UT, we always keep on top of the latest website design trends. Contact us today to learn more about our website design company and how we can help you get your site on-trend.