Trends in digital marketing continue changing as 2022 draws to a close. Top search engines like Google change what factors affect websites’ rankings in search engine result pages. Staying informed about those updates helps your business create an adaptable, effective SEO strategy. At IDDpro, we put together some of the top SEO ranking factors in 2022 that ensure your content appears during searches.
Content remains king regardless of changes to search engines’ ranking algorithms. Content includes blog posts, website copy, images, and videos, and the most important ranking factor for content is quality. Make sure every piece of content you publish provides value for your target audience.
In long-form posts or explainer videos, use visuals that easily break down the information you offer to the viewer. Incorporate keywords and semantic search phrases into the text or description to create content that fits your audience’s search intent.
Consider how your meta descriptions will rank. Meta descriptions are HTML components that offer a rundown of what a web page is about in search results. Most site hosts allow you to update this description to include keywords or key phrases explaining the purpose of your business content. Keep your meta descriptions between 50 and 150 characters in length while using relevant keywords.
Your website should look good and work properly on all screen sizes, from a desktop computer to a smartphone. An uptick in searchers using their smartphones continues to rise, so make sure your website translates well to a mobile device.
The website interface is another top SEO ranking factor in 2022. Search engines give lower ranks to websites that are difficult to navigate. Ensure your website is easy to navigate. When users can’t find the pages they’re looking for or your company’s contact information, Google ranks your site lower in search results. Another key factor is security: Encrypt your website traffic to create a secure site. Your bounce rate will decrease significantly.
If your website takes longer than three seconds to load, you’re losing potential customers and hurting your search engine ranking. Google takes page speed into account and prioritizes responsive, snappy websites in search engine results.
Ready to take your digital presence to the next level with these top SEO ranking factors in 2022? IDDpro will set you up for success. We provide comprehensive creatives and technical SEO services to boost your site’s search engine ranking. Contact us today to get started.