TekSynap is a small business government contractor specializing in delivering IT Solutions to the Federal Government, including: System Integration, Program Management, Application Development, Operations Support, Health Technology, and Cloud Innovation.
Rebrand the site to match the new company name, TekSynap. Optimize existing content for better search engine ranking positions (SERP’s), and speed up the framework to help boost search engine optimization.
Update TekSynap’s brand by establishing a consistent color scheme for digital and print. Once the brand standards are identified, we would update the site accordingly – including any content, images, and collateral.
After we identified the official company Pantone® colors and other brand standards, IDDpro then implemented these changes across the site and complemented all digital collateral to match accordingly.
Our team updated any old references of the old brand name, updated the global site domain and resubmitted to Google, Bing and other major Search Engines to ensure page rankings weren’t negatively affected. Because of the transition and the potential affect on search engine results, our team addressed some Technical SEO issues and sped up the original framework by 7-10x’s while organically optimizing existing pages and contracts for optimal results. No page rankings were negatively affected with the brand transition and TekSynap increased their rankings to the top 1-2 positions for all optimized keywords / key phrases.